Born in Bangor, Northern Ireland, Martin gave his life to Christ as a 7 year old. After studying at GLO in Scotland, (now Tilsley College), Martin joined the Counties training programme in 1991, subsequently becoming the Counties evangelist for Herefordshire and Worcestershire. Involved in local church missions, school work and agricultural show outreach, Martin also wrote the evangelism programme ‘Dying to Meet You.’ In 1996, along with others, he planted Challenge Community Church in Hereford, and until taking up his role as CEO at Counties, he was on the leadership team at Challenge. 

Martin took up his new role in June 2016, to lead the work of Counties, a national network of Evangelists and Church planters, as well as providing significant resources to support work in schools. In 2019 Counties launched Counties Planting Network and provided the national leadership for the development and implementation of M4 UK.

Martin is married to Rachel, and they have three daughters, Keren (19), Anna (17), and Emily (14). They live in Melksham (near Bath), and Martin and Rachel are part of the Leadership Team at Queensway Chapel, where Rachel is also employed as the Family worker.